TAYLORMADE

TP5x has a 5th layer that allows for maximum distance.  

CW: Andrews Steel

 

Playing off the idea that maximum distances will be achieved with the TP5x, we decided to put a return address on the golf ball itself. We even decided to go as far as to install these golf balls in specific places as an ambient activation. Doing this we showcase the golf ball itself, and illustrate the capabilities of how far one could hit the TP5x.

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OOH

Select courses will go through a TP5X makeover and feature how much further TP5X balls can go.

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DIGITAL

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