BUDWEISER

Silver - 2019 One Show Young Ones

We wanted Budweiser to be the first alcohol brand to take action in getting people to actually drink responsibly. The Buddy System is Budweiser's way to help people get home safely after a night of drinking.

CW: Alex Escalera AD: Brad Regruto

OOH

Ads will be placed in bars to get the word out about the partnership.