TACO BELL
We found out that Vegetarians are people and we have the science to back it up! This means they should be able to order off the menu like the rest of us schlubs. That’s why Taco Bell gives Vegetarians all the options they need. A whole menu of them in fact. Welcome back to the human experience, Vegetarians!
CW: Emily Friedman
OOH
To prove Vegetarians are human, we made some informative (and very scientific) diagrams to break it down for anyone who may be unconvinced. Ads will be placed next to vegetarian restaurants.
PRE ROLL
Taco Bell will release some very scientific lab footage of our Vegetarian test subjects recruited from Twitter in order to dispel any lingering misconceptions.
DIGITAL BILLBOARDS
Interactive ads on bus shelters will allow vegetarians to prove their humanity on the go! Those who pass will be the proud (human) recipients of their very own human certificate with a QR code for some free Vegetarian food!
HUMAN CERTIFICATES: Our goal is to make Vegetarians feel as human as everybody else. What would make it more official than their very own certificate proving their humanity. One of these would be gifted to vegetarians when they order an item off the menu.
QUIZ: We know Vegetarians are human. But what about everyone else? We’ve developed a quick quiz to see just how informed other people are on the matter.
